Baloven - products for babies that evoke positive emotions in both children and their parents. For such a brand, the initial idea was to create something warm, pleasant and light. Therefore, the entire identity is built on hand-drawn elements, which looks like kids drawings. This style brings a smile and tenderness and also highlights this kind of brand well.
the basis was the creation of a point of sale, which can be viewed not only from the outside (viewing the showcase), but also to enter a small area inside, examine everything in one's hands, talk with a consultant one-on-one, get interested in the products and the brand. In this way, the brand outlet becomes more open to the potential buyer and gives him freedom of choice, thereby not creating tension about how long he will look at the product, how many products he wants to see, how often he will return from one product to another. The kiosk will carry the function as an additional promotion, and not only as store